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The impact of television advertising: learning without involvement
Krugman, Herbert E. - In: Public opinion quarterly : journal of the American … 29 (1965) 3, pp. 349-356
Persistent link: https://www.econbiz.de/10002341946
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The role of culture in organizing overseas operations : the advertising experience
Donnelly jr., James H.; Ryans jr., John K. - In: Business review 29 (1969) 1, pp. 35-41
Persistent link: https://www.econbiz.de/10002095450
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The ʺcorrective advertisingʺ remedy of the FTC : an experimental evaluation
Dyer, Robert F.; Kuehl, Philip G. - In: Journal of marketing 38 (1974) 1, pp. 48-54
Persistent link: https://www.econbiz.de/10002104404
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Carryover effects of advertising on sales of durable goods
Moriarty, Mark M. - In: Journal of business research : JBR 11 (1983) 1, pp. 127-137
Persistent link: https://www.econbiz.de/10002517842
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Amortization of advertising expenditures
Falk, Haim; Miller, Joseph C. - In: Journal of accounting research 15 (1977) 1, pp. 12-22
Persistent link: https://www.econbiz.de/10002137695
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Beverage consumption and advertising awareness in selected New York State markets 1973
Cook, Carolyn B.; Eiler, Doyle A.; Forker, Olan D. - 1974
Persistent link: https://www.econbiz.de/10003079312
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Corporate advertising/Phase II. : an expanded study of corporate advertising effectiveness
19XX
Persistent link: https://www.econbiz.de/10003107314
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Current issues and research in advertising, 1978
Leigh, James (contributor);  … - 1978
Persistent link: https://www.econbiz.de/10003113012
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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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What happens to advertisements when they grow up
Weilbacher, W. M. - In: Public opinion quarterly : journal of the American … 34 (1970) 2, pp. 216-223
Persistent link: https://www.econbiz.de/10002976275