Narrow search
Showing 81 - 90 of 440,688
Cover Image
Economies of scale in advertising beer and cigarettes
Peles, Yoram - In: The journal of business : B 44 (1971) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
Cover Image
A comment on television network price discrimination
Peterman, John L.; Carney, Michael - In: The journal of business : B 51 (1978) 2, pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
Cover Image
Differences between the levels of spot and network television advertising rates
Peterman, John L. - In: The journal of business : B 52 (1979) 4, pp. 549-561
Persistent link: https://www.econbiz.de/10002632459
Cover Image
Pre-alerting on-air test respondents
Pavasars, John; Derr, Ed - In: Journal of advertising research 12 (1972) 6, pp. 23-28
Persistent link: https://www.econbiz.de/10002632540
Cover Image
An operant behavioral measure of TV commercial effectiveness
Nathan, Peter E.; Wallace, Wallace H. - In: Consumer behavior : contemporary research in action, (pp. 78-89). 1971
Persistent link: https://www.econbiz.de/10002577863
Cover Image
Successful advertising management
Obermeyer, Henry - 1969
Persistent link: https://www.econbiz.de/10002579851
Cover Image
Industrial advertising effects and budgeting practices
Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Journal of marketing 40 (1976) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
Cover Image
Advertising and concentration : new data and an old problem
Mann, H. Michael; Meehan jr., James W. - In: The antitrust bulletin : the journal of American and … 16 (1971) 1, pp. 101-104
Persistent link: https://www.econbiz.de/10002427057
Cover Image
DAGMAR revisited : eight years later
Marschner, Donald C. - In: Journal of advertising research 11 (1971) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002428982