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81
Economies of scale in advertising beer and cigarettes
Peles, Yoram
- In:
The journal of business : B
44
(
1971
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
Saved in:
82
A comment on television network price discrimination
Peterman, John L.
;
Carney, Michael
- In:
The journal of business : B
51
(
1978
)
2
,
pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
Saved in:
83
Differences between the levels of spot and network television advertising rates
Peterman, John L.
- In:
The journal of business : B
52
(
1979
)
4
,
pp. 549-561
Persistent link: https://www.econbiz.de/10002632459
Saved in:
84
Pre-alerting on-air test respondents
Pavasars, John
;
Derr, Ed
- In:
Journal of advertising research
12
(
1972
)
6
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002632540
Saved in:
85
An operant behavioral measure of TV commercial effectiveness
Nathan, Peter E.
;
Wallace, Wallace H.
- In:
Consumer behavior : contemporary research in action
,
(pp. 78-89)
.
1971
Persistent link: https://www.econbiz.de/10002577863
Saved in:
86
Successful advertising management
Obermeyer, Henry
-
1969
Persistent link: https://www.econbiz.de/10002579851
Saved in:
87
Industrial advertising effects and budgeting practices
Lilien, Gary L.
;
Silk, Alvin J.
;
Choffray, Jean-Marie
- In:
Journal of marketing
40
(
1976
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
Saved in:
88
The effects of integrated advertising on selected dimensions and elements of department store image among University of Colorado students
Gifford, John Bennett
-
1972
Persistent link: https://www.econbiz.de/10002420358
Saved in:
89
Advertising and concentration : new data and an old problem
Mann, H. Michael
;
Meehan jr., James W.
- In:
The antitrust bulletin : the journal of American and …
16
(
1971
)
1
,
pp. 101-104
Persistent link: https://www.econbiz.de/10002427057
Saved in:
90
DAGMAR revisited : eight years later
Marschner, Donald C.
- In:
Journal of advertising research
11
(
1971
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002428982
Saved in:
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