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The marketing structure of Venezuela
Boyd jr., Harper W.; Clewett, Richard M.; Westfall, Ralph L. - In: Journal of marketing 22 (1958) 4, pp. 391-397
Persistent link: https://www.econbiz.de/10002026813
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Marketing in India
Westfall, Ralph L.; Boyd jr., Harper W. - In: Comparative marketing systems : a cultural approach, (pp. 395-405). 1968
Persistent link: https://www.econbiz.de/10003018713
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The use of structured tecniques in motivation research
Westfall, Ralph L.; Boyd jr., Harper W.; Campbell, Donald T. - In: Journal of marketing 22 (1957) 2, pp. 134-139
Persistent link: https://www.econbiz.de/10003018731
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Vertical market structures and systems in perspective
Clewett, Richard M. - In: Vertical marketing systems, (pp. 214-218). 1970
Persistent link: https://www.econbiz.de/10002007296
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Concentration
Boyd jr., Harper W. - In: Plotting marketing strategy : a new orientation, (pp. 60-78). 1967
Persistent link: https://www.econbiz.de/10002026743
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Marketing research : Text and cases
Boyd jr., Harper W.; Westfall, Ralph - 1972
Persistent link: https://www.econbiz.de/10002026807
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Marketing to the Britisch consumer
Boyd jr., Harper W.; Piercy, Ivan - In: Readings in global marketing management, (pp. 318-330). 1969
Persistent link: https://www.econbiz.de/10002026822
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Retailing in Great Britain
Boyd jr., Harper W.; Piercy, Ivan - In: Comparative marketing systems : a cultural approach, (pp. 211-223). 1968
Persistent link: https://www.econbiz.de/10002026866
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[Besprechung von:] Robinson, Patrick and David J. Lick: Promotionaldecision making: Practice and theory. New York 1964
Boyd jr., Harper W. - In: The journal of business : B 38 (1965) 4, pp. 424-425
Persistent link: https://www.econbiz.de/10002026874
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Cases in marketing strategy
Boyd, Harper W.; Clewett, Richard M.; Westfall, Ralph - 1958
Persistent link: https://www.econbiz.de/10000650030