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Survey of product managers in consumer packaged good industries : report of selected findings ; Northwestern University, Graduate School of Management
Clewett, Richard M.; Stasch, Stanley F. - 1974
Persistent link: https://www.econbiz.de/10002007287
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Shifting role of the Product manager
Clewett, Richard M.; Stasch, Stanley F. - In: Harvard business review : HBR 53 (1975/1a), pp. 65-73
Persistent link: https://www.econbiz.de/10002007292
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Die Position des Product Managers
Clewett, Richard M.; Stasch, Stanley F. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1979) 3, pp. 20-28
Persistent link: https://www.econbiz.de/10003515487
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Contemporary American marketing : Readings on the changing market structure
Boyd, Harper W. (contributor);  … - 1962 - Revised edition
Persistent link: https://www.econbiz.de/10003097445
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Marketing Channels for manufactured products : American Marketing Association
Clewett, Richard M. (contributor) - 1956 - [2nd print.]
Persistent link: https://www.econbiz.de/10003415643
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Contemporary American Marketing : readings on the changing market structure
Boyd, Harper W. (contributor);  … - 1957
Persistent link: https://www.econbiz.de/10004635798
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Contemporary American Marketing : readings on the changing market structure
Boyd, Harper W. (contributor);  … - 1962 - Rev. ed.
Persistent link: https://www.econbiz.de/10004635833
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Marketing channels for manufactured products
Clewett, Richard M. (contributor) - 1954
Persistent link: https://www.econbiz.de/10004635855
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Internationale Marketing-Bibliographie
Sandeau, Georges - 1971
Persistent link: https://www.econbiz.de/10000050854
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An attitudinal framework for advertising strategy
Boyd jr., Harper W.; Ray, Michael L.; Strong, Edward C. - In: Journal of marketing 36 (1972) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002026616