Culture is gaining increasing importance in the modern tourism industry, and represents a significant force of attraction for tourists (both domestic and international). Cultural tourism allows destinations and regions to expand their customer base, diversify their offer, extend the stay of the...

The article assesses the effects of consumption trends on the process of political identity building for individuals, focusing on a case study represented by a confederation of six cultural youth clubs. The ARCI confederation is a well known left-wing organisation, which has engaged in a...

The transformation of the sustainability models of cities, in the last years, has modified the perception of the economic and political role of arts and, consequently, the expectations of the public sector on cultural institutions. In Italy, the growth of cultural tourism in the main urban...

Adaptive reuse of cultural heritage can be a valid strategy to recover heritage buildings in a state of abandonment or underuse, as well as to implement the circular economy model in cities and regions, contributing to the achievement of climate objectives, to social cohesion, wellbeing and...

"Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions,...

Cultural capital is assumed to benefit all members of society. It is built up by the aggregate consumption of cultural goods and is diminished through depreciation. In the no-policy market economy, consumers tend to ignore the beneficial external effects of their cultural good consumption on the...