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Marketing science: Significance to the professor of marketing
Newman, Joseph W. - In: Science in marketing, (pp. 20-32). 1965
Persistent link: https://www.econbiz.de/10003640516
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Consumer external search : amount and determinants
Newman, Joseph W. - In: Consumer and industrial buying behavior, (pp. 79-94). 1977
Persistent link: https://www.econbiz.de/10002567525
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New insight, new progress, for marketing
Newman, Joseph W. - In: Harvard business review : HBR 35 (1957) 6, pp. 95-102
Persistent link: https://www.econbiz.de/10002567530
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On knowing the consumer : an overview
Newman, Joseph W. - In: Marketing management and administrative action, (pp. 117-128). 1968
Persistent link: https://www.econbiz.de/10002567531
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Put research into marketing decisions
Newman, Joseph W. - In: Harvard business review : HBR 40 (1962) 2, pp. 105-112
Persistent link: https://www.econbiz.de/10002567537
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Put research into marketing decisions
Newman, Joseph W. - In: Readings in marketing, (pp. 49-64). 1963
Persistent link: https://www.econbiz.de/10002567539
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Working with behavioral scientists
Newman, Joseph W. - In: Harvard business review : HBR 36 (1958) 4, pp. 67-74
Persistent link: https://www.econbiz.de/10002567542
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Working with behavioral scientists
Newman, Joseph W. - In: Business policy : selected readings and editorial …, (pp. 425-438). 1967
Persistent link: https://www.econbiz.de/10002567544
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Motivforschung und Absatzlenkung
Newman, Joseph W. - 1960
Persistent link: https://www.econbiz.de/10004654736
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Management applications of decision theory
Newman, Joseph W. - 1971
Persistent link: https://www.econbiz.de/10004624828