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Marketing management and administrative action
Britt, Steuart Henderson, (1968)
Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J., (1958)
Marketing management in action
Buell, Victor P., (1966)
Advertising management
Boyd, Harper W., (1965)
Automobile brand loyalty
Newman, Joseph W., (1977)
Consumer external search : amount and determinants