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Criteria for media comparisons : a critique
Smith, Stewart A. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 364-369
Persistent link: https://www.econbiz.de/10002821041
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Factors influencing the relationship between buying plans and ad readership
Smith, Stewart A. - In: Journal of marketing research : JMR 2 (1965) 1, pp. 40-44
Persistent link: https://www.econbiz.de/10002821051
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How do consumers choose between brands of durable goods?
Smith, Stewart A. - In: Journal of retailing 46 (1970) 2, pp. 18-26,87
Persistent link: https://www.econbiz.de/10002821060
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The effects of television on public library circulation
Parker, Edwin Brewington - In: Public opinion quarterly : journal of the American … 27 (1963) 4, pp. 578-589
Persistent link: https://www.econbiz.de/10002614719
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America's part in advancing the administration of international justice
Parker, Edwin Brewington - 1924
Persistent link: https://www.econbiz.de/10002614706
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Predicting library circulation from community characteristics
Parker, Edwin Brewington; Paisley, William J. - In: Public opinion quarterly : journal of the American … 29 (1965) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10002614740
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Responsibilities of business
Parker, Edwin Brewington - 1928
Persistent link: https://www.econbiz.de/10002614775