Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer-orinted approaches to...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marktforschung
23
Marketingforschung
21
Strategisches Management
16
USA
16
Theorie
15
Theory
15
United States
15
Marketing
13
Marketingmanagement
13
Marketing management
11
Strategic management
11
Vereinigte Staaten
10
Innovation
9
Market research
8
Dynamic capabilities
7
Dynamische Kompetenzen
7
Innovation management
7
Innovationsmanagement
7
Organisatorischer Wandel
7
Organizational change
7
Verbraucher
6
Competitive advantage
5
Produktgestaltung
5
Unternehmensplanung
5
Wettbewerbsstrategie
5
Consumer behaviour
4
Corporate planning
4
Firm performance
4
Konsumentenverhalten
4
Lehrbuch
4
Management
4
Markenartikel
4
Technischer Fortschritt
4
Technological change
4
Unternehmenserfolg
4
Verbraucherschutz
4
Wettbewerbsvorteil
4
Absatzplanung
3
Beziehungsmarketing
3
Consumer protection
3
more ...
less ...
Online availability
All
Undetermined
24
Free
2
Type of publication
All
Article
125
Book / Working Paper
53
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Lehrbuch
12
Textbook
7
Aufsatz im Buch
6
Book section
6
Glossar enthalten
4
Glossary included
4
review-article
4
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Reprint
2
Arbeitspapier
1
Bibliografie
1
Bibliographie
1
CD-ROM, DVD
1
Collection of articles written by one author
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
back-matter
1
case-report
1
research-article
1
more ...
less ...
Language
All
English
96
Undetermined
79
German
3
Author
All
Day, George S.
178
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Schoemaker, Paul J.
9
Montgomery, David B.
4
Leone, Robert P.
3
Moorman, Christine
3
Snyder, Scott A.
3
Wensley, Robin
3
Bens, Katrina J.
2
Reibstein, David J.
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Biervert, Bernd
1
Brandt, William K.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
Eggert, Andreas
1
Fahey, Liam
1
Fein, Adam J.
1
Frow, Pennie
1
Gold, Bela
1
Gummesson, Evert
1
Gunther, Robert E.
1
Hansen, U.
1
Hausman, Angela
1
Heeler, Roger M.
1
Howland, Samantha
1
Hunt, Shelby D.
1
Kozlenkova, Irina V.
1
more ...
less ...
Institution
All
Wharton School <Philadelphia, Pa.>
2
Published in...
All
Journal of marketing
13
MIT sloan management review
11
Strategy & Leadership
6
Journal of marketing research : JMR
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Report / Marketing Science Institute
4
California management review : CMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
Consumer behavior : Theory and application
2
Journal of Business & Industrial Marketing
2
Journal of contemporary business
2
Operations research, Management science : OR MS ; the international literature digest
2
Planning Review
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Business strategy review
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European management journal : publ. twice a year for the Scottish Business School
1
Evolving and emerging issues in marketing strategy
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Handbook of marketing
1
Journal of Business Strategy
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
more ...
less ...
Source
All
ECONIS (ZBW)
105
OLC EcoSci
39
USB Cologne (EcoSocSci)
21
Other ZBW resources
11
RePEc
2
Showing
1
-
10
of
178
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
2
The capabilities of market-driven organizations
Day, George S.
-
1993
Persistent link: https://www.econbiz.de/10000877708
Saved in:
3
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
4
The threats to marketing research
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003794170
Saved in:
5
Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
Saved in:
6
When do the interests of academics and managers converge?
Day, George S.
- In:
Business horizons
22
(
1979
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
Saved in:
7
Tough questions for developing strategies
Day, George S.
- In:
Journal of business strategy
6
(
1986
)
3
,
pp. 60-68
Persistent link: https://www.econbiz.de/10003523205
Saved in:
8
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
9
Surfing temporary competitive advantage : the new competence
Day, George S.
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10010230220
Saved in:
10
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
