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Marketing theory with a strate...
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Marktforschung
25
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19
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English
138
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106
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3
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Day, George S.
178
Wensley, Robin
71
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Schoemaker, Paul J.
9
Dibb, Sally
6
Brownlie, Douglas
5
Weitz, Barton A.
5
Whittington, Richard
5
Montgomery, David B.
4
Saren, Michael
4
Leone, Robert P.
3
Moorman, Christine
3
Sammut-Bonnici, Tanya
3
Snyder, Scott A.
3
Bens, Katrina J.
2
Caswill, Chris
2
Faria, Alex
2
Grundy, Tony
2
Reibstein, David J.
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Simões, Cláudia
2
Stern, Philip
2
Thomas, Howard
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Barrile, Parker
1
Biervert, Bernd
1
Bouyssou, Denis
1
Brandt, William K.
1
Contardo, Ianna
1
Day, Richard H.
1
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1
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1
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Journal of marketing
13
MIT sloan management review
11
Strategy & Leadership
6
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5
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4
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4
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4
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MSI reports : working paper series
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Marketing management : a quarterly business management publication of the American Marketing Association
4
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4
Strategic marketing : planning, implementation, and control
4
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3
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3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
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Strategy & leadership : a publication of Strategic Leadership Forum
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Consumer behavior : Theory and application
2
European management journal : publ. twice a year for the Scottish Business School
2
Journal of Business & Industrial Marketing
2
Journal of contemporary business
2
Journal of marketing management : MM
2
Management Decision
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Oxford review of economic policy
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2
Technological forecasting & social change : an international journal
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2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
The marketing book
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Wiley series in marketing
2
AIM Publications
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AIM Research Working Paper Series 051 [2007]
1
Advanced Institute of Management Research Paper
1
Australasian marketing journal
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Behavioral and management science in marketing
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ECONIS (ZBW)
132
OLC EcoSci
58
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23
USB Cologne (EcoSocSci)
22
RePEc
7
BASE
4
USB Cologne (business full texts)
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91
Isabella Beeton: Management Lessons from the Kitchen
Wensley, Robin
- In:
Business strategy review
15
(
2004
)
3
,
pp. 66-72
Persistent link: https://www.econbiz.de/10007152673
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92
Rejoinder
Wensley, Robin
- In:
Business strategy review
8
(
1997
)
2
,
pp. 77
Persistent link: https://www.econbiz.de/10007199261
Saved in:
93
Isabella Beeton: Management as 'Everything in its Place'
Wensley, Robin
- In:
Business strategy review
7
(
1996
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10007204101
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94
Marketing knowledge and the value of segmentation
Dibb, Sally
;
Stern, Philip
;
Wensley, Robin
- In:
Marketing intelligence & planning
20
(
2002
)
2
,
pp. 113-119
Persistent link: https://www.econbiz.de/10006974676
Saved in:
95
Journal of marketing management - Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth" Part 2. Marketing fo...
Wensley, Robin
- In:
Journal of marketing management : MM
18
(
2002
)
1-2
,
pp. 229-238
Persistent link: https://www.econbiz.de/10006975073
Saved in:
96
The MSI Priorities: A Critical View on Researching Firm Performance, Customer Experience and Marketing
Wensley, Robin
- In:
Journal of marketing management : MM
16
(
2000
)
1-3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10006985091
Saved in:
97
Getting Too Close to the Fire: The Challenge of Engaging Stories and Saving Lives
Wensley, Robin
- In:
British journal of management : BJM
22
(
2011
)
3
,
pp. 370-382
Persistent link: https://www.econbiz.de/10009255432
Saved in:
98
Beyond Rigour and Relevance : The Underlying Nature of Both Business Schools and Management Research
Wensley, Robin
-
2008
This paper aims to develop further the common distinction that is made between rigour and relevance in management research. The debates around this issue have also been closely linked with the critique of Business Schools and in particular the nature of both their students and their teaching. A...
Persistent link: https://www.econbiz.de/10014212470
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99
Darwinism, Probability and Complexity : Market-Based Transformation and Change Explained Through the Theories of Evolution
Sammut-Bonnici, Tanya
;
Wensley, Robin
-
2014
The study of transformation and change is one of the most important areas of social science research. This paper synthesizes and critically reviews the emerging traditions in the study of change dynamics. Three mainstream theories of evolution are introduced to explain change: the Darwinian...
Persistent link: https://www.econbiz.de/10014153072
Saved in:
100
Darwinism, Probability and Complexity : Market-Based Organizational Transformation and Change Explained Through the Theories of Evolution
Sammut-Bonnici, Tanya
;
Wensley, Robin
-
2005
The study of transformation and change is one of the most important areas of social science research. This paper synthesizes and critically reviews the emerging traditions in the study of change dynamics. Three mainstream theories of evolution are introduced to explain change: the Darwinian...
Persistent link: https://www.econbiz.de/10014103646
Saved in:
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