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Marketing theory with a strate...
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Marktforschung
25
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22
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21
Marketingmanagement
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20
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19
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19
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19
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16
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English
138
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106
German
3
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Day, George S.
178
Wensley, Robin
71
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Schoemaker, Paul J.
9
Dibb, Sally
6
Brownlie, Douglas
5
Weitz, Barton A.
5
Whittington, Richard
5
Montgomery, David B.
4
Saren, Michael
4
Leone, Robert P.
3
Moorman, Christine
3
Sammut-Bonnici, Tanya
3
Snyder, Scott A.
3
Bens, Katrina J.
2
Caswill, Chris
2
Faria, Alex
2
Grundy, Tony
2
Reibstein, David J.
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Simões, Cláudia
2
Stern, Philip
2
Thomas, Howard
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Barrile, Parker
1
Biervert, Bernd
1
Bouyssou, Denis
1
Brandt, William K.
1
Contardo, Ianna
1
Day, Richard H.
1
Deighton, John
1
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1
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Wharton School <Philadelphia, Pa.>
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of marketing
13
MIT sloan management review
11
Strategy & Leadership
6
European Journal of Marketing
5
Journal of marketing research : JMR
5
Business strategy review
4
California management review
4
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
MSI reports : working paper series
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Marketing management : a quarterly business management publication of the American Marketing Association
4
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4
Strategic marketing : planning, implementation, and control
4
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3
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3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
Long range planning : LRP ; international journal of strategic management
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Sloan management review
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Strategy & leadership : a publication of Strategic Leadership Forum
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Consumer behavior : Theory and application
2
European management journal : publ. twice a year for the Scottish Business School
2
Journal of Business & Industrial Marketing
2
Journal of contemporary business
2
Journal of marketing management : MM
2
Management Decision
2
Operations research, Management science : OR MS ; the international literature digest
2
Oxford review of economic policy
2
Planning Review
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
The marketing book
2
Wiley series in marketing
2
AIM Publications
1
AIM Research Working Paper Series 051 [2007]
1
Advanced Institute of Management Research Paper
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Australasian marketing journal
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Behavioral and management science in marketing
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ECONIS (ZBW)
132
OLC EcoSci
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23
USB Cologne (EcoSocSci)
22
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7
BASE
4
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141
Ist it real? Can we win? Is it worth doing? : managing risk and reward in an innovation portfolio
Day, George S.
- In:
Harvard business review : HBR
85
(
2007
)
12
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003586755
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142
How to make sence of weak signals
Schoemaker, Paul J.
;
Day, George S.
- In:
MIT sloan management review
50
(
2008/09
)
3
,
pp. 81-89
Persistent link: https://www.econbiz.de/10003858649
Saved in:
143
Innovating in uncertain markets : 10 lessons for green technologies
Day, George S.
;
Schoemaker, Paul J.
- In:
MIT sloan management review
52
(
2010/11
)
4
,
pp. 37-45
Persistent link: https://www.econbiz.de/10009267469
Saved in:
144
Integrating organizational networks, weak signals, strategic radars and scenario planning
Schoemaker, Paul J.
;
Day, George S.
;
Snyder, Scott A.
- In:
Technological forecasting & social change : an …
80
(
2013
)
4
,
pp. 815-824
Persistent link: https://www.econbiz.de/10009727709
Saved in:
145
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
146
Adapting to fast-changing markets and technologies
Day, George S.
;
Schoemaker, Paul J.
- In:
California management review
58
(
2016
)
4
,
pp. 59-77
Persistent link: https://www.econbiz.de/10011549295
Saved in:
147
Elements of social accounts : objectives, variables, and measurement techniques, company-consumer relations
Schutte, Thomas F.
;
Day, George S.
;
Myers, John G.
- In:
Corporate social accounting
,
(pp. 111-148)
.
1973
Persistent link: https://www.econbiz.de/10002783077
Saved in:
148
Managing brands in global markets
Day, George S.
;
Reibstein, David J.
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 184-206)
.
2004
Persistent link: https://www.econbiz.de/10002238610
Saved in:
149
Nonresponse bias and callbacks in sample surveys
Dunkelberg, William C.
;
Day, George S.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 160-168
Persistent link: https://www.econbiz.de/10002102498
Saved in:
150
Wharton on managing emerging technologies
Day, George S.
(
ed.
);
Schoemaker, Paul J. H.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001423187
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