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Managing the market learning process
Day, George S. - In: The journal of business & industrial marketing 17 (2002) 4, pp. 240-252
Persistent link: https://www.econbiz.de/10007037544
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INTERNET STRATEGY - Shakeouts in Digital Markets: Lessons from B2B Exchanges
Day, George S.; Fein, Adam J.; Ruppersberger, Gregg - In: California management review : CMR 45 (2003) 2, pp. 131
Persistent link: https://www.econbiz.de/10006613299
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Corporate Strategy - Avoiding the Pitfalls of Emerging Technologies
Day, George S.; Schoemaker, Paul J.H. - In: California management review : CMR 42 (2000) 2, pp. 8-33
Persistent link: https://www.econbiz.de/10006624795
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Continuous Learning About Markets
Day, George S. - In: California management review : CMR 36 (1994) 4, pp. 9-31
Persistent link: https://www.econbiz.de/10006637885
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Looking at Marketing's Future - Marketers should embrace the future and prepare for its uncertainties.
Day, George S.; Howland, Samantha; Parayre, Roch - In: Marketing management : a quarterly business management … 18 (2009) 5, pp. 12-19
Persistent link: https://www.econbiz.de/10008328232
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GATHERING INTELLIGENCE - How to Make Sense of Weak Signals - There's no sense in denying it: Interpreting weak signals into useful decision making takes time and focus. These three...
Schoemaker, Paul J.H.; Day, George S. - In: MIT sloan management review 50 (2009) 3, pp. 81-90
Persistent link: https://www.econbiz.de/10008242031
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DECIDING: BLIND SPOTS - Why We Miss the Signs - It often seems that changes and threats come out of nowhere — Until we learn later that the signals were there all along and we just...
Schoemaker, Paul J.H.; Day, George S. - In: MIT sloan management review 50 (2009) 2, pp. 43-44
Persistent link: https://www.econbiz.de/10008165832
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LEADERSHIP - Are You a 'Vigilant Leader'? More than ever, CEOs must develop their peripheral vision, scanning for faint -- But vital -- Signals that will help them give their compa...
Day, George S.; Schoemaker, Paul J.H. - In: MIT sloan management review 49 (2008) 3, pp. 43-52
Persistent link: https://www.econbiz.de/10007993745
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Seeing Sooner - Scan for weak signals from the periphery.
Day, George S.; Schoemaker, Paul J.H. - In: Marketing management : a quarterly business management … 16 (2007) 6, pp. 20-27
Persistent link: https://www.econbiz.de/10007917233
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TOOL KIT - Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio - Overly cautious companies can strangle their own growth by avoiding risk...
Day, George S. - In: Harvard business review : HBR (2007), pp. 110-121
Persistent link: https://www.econbiz.de/10007886950