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Feeding the Growth, Strategy - Marketing must play a larger role in corporate growth discussions.
Day, George S. - In: Marketing management : a quarterly business management … 12 (2003) 6, pp. 14-21
Persistent link: https://www.econbiz.de/10007231607
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A Guide to Consumerism - What is it, where did it come from, and where is it going? A reprint article from the Journal of Marketing.
Day, George S.; Aaker, David A. - In: Marketing management : a quarterly business management … 6 (1997) 1, pp. 44
Persistent link: https://www.econbiz.de/10007250811
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Aligning the Organization with the Market - As managers revamp their organizations for closer alignment with customers, one of the biggest challenges is determining how far and fas...
Day, George S. - In: MIT sloan management review 48 (2006) 1, pp. 41-49
Persistent link: https://www.econbiz.de/10007304863
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Managing Market Relationships
Day, George S. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 24-30
Persistent link: https://www.econbiz.de/10006152490
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Advantageous Alliances
Day, George S. - In: Journal of the Academy of Marketing Science 23 (1995) 4, pp. 297-300
Persistent link: https://www.econbiz.de/10006154432
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Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing
Day, George S. - In: Journal of marketing 60 (1996) 1, pp. 14-16
Persistent link: https://www.econbiz.de/10005989533
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The Capabilities of Market-Driven Organizations
Day, George S. - In: Journal of marketing 58 (1994) 4, pp. 37-52
Persistent link: https://www.econbiz.de/10006002294
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Managerial Representations of Competitive Advantage
Day, George S.; Nedungadi, Prakash - In: Journal of marketing 58 (1994) 2, pp. 31-44
Persistent link: https://www.econbiz.de/10006002314
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Driving Through the Fog: Managing at the Edge
Day, George S.; Schoemaker, Paul J.H. - In: Long range planning : LRP ; international journal of … 37 (2004) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10005884008
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Peripheral Vision: Sensing and Acting on Weak Signals
Day, George S.; Schoemaker, Paul - In: Long range planning : LRP ; international journal of … 37 (2004) 2, pp. 117-122
Persistent link: https://www.econbiz.de/10005884016