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Systematic paired comparisons in preference analysis
Day, Ralph L. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 406-412
Persistent link: https://www.econbiz.de/10002062308
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Toward a process model of consumer satisfaction
Day, Ralph L. - In: Conceptualization and measurement of consumer …, (pp. 153-183). 1977
Persistent link: https://www.econbiz.de/10002062318
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Prescription for the marketplace : Everyone listen better!
Day, Ralph L. - In: Business horizons 19 (1976) 6, pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
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Marketing in action : a decision game
Day, Ralph L. - 1968 - rev. ed
Persistent link: https://www.econbiz.de/10014374033
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Views from the Ohio manufacturing index
Bryan, Michael F.; Day, Ralph L. - In: Economic Review (1987) Q I, pp. 20-30
An introduction to the experimental Ohio Manufacturing Index and a brief examination of the recent patterns of manufacturing growth occurring in the state.
Persistent link: https://www.econbiz.de/10005360743
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Optimizing marketing research through cost-benefit analysis
Day, Ralph L. - In: Business Horizons 9 (1966) 3, pp. 45-54
Persistent link: https://www.econbiz.de/10005439161
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Marketing research: Analysis and measurement : Peter M. Chisnall McGraw-Hill Book Company
Day, Ralph L. - In: Business Horizons 17 (1974) 2, pp. 95-95
Persistent link: https://www.econbiz.de/10005326890
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Prescription for the marketplace--Everyone listen better!
Day, Ralph L. - In: Business Horizons 19 (1976) 6, pp. 57-64
Persistent link: https://www.econbiz.de/10005327068
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Marketing models : quantitative and behavioral
Day, Ralph L. (ed.) - 1964
Persistent link: https://www.econbiz.de/10000674795
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Marketing models : quantitative applications
Day, Ralph L. (ed.); Parsons, Leonard J. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000576737