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Place-based marketing and regional branding strategy perspectives in the California wine industry
Bruwer, Johan; Johnson, Ray - In: The journal of consumer marketing 27 (2010) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003942057
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The size distribution of California's north coast wineries : 1984 - 2009
Cyr, Don J.; Kushner, Joseph; Ogwang, Tomson - In: International journal of wine business research : IJWBR 24 (2012) 1, pp. 6-18
Persistent link: https://www.econbiz.de/10009532267
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Synergien von Eventmarketing und Tourismus : eine erlebnisorientierte Betrachtung am Beispiel der Weintourismusregion Napa Valley
Lohmann, Katja; Zanger, Cornelia - In: Events und Tourismus : Stand und Perspektiven der …, (pp. 1-29). 2016
Persistent link: https://www.econbiz.de/10011545810
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Network structure and knowledge transfer in cluster evolution : the transformation of the Napa Valley wine region
Taplin, Ian M. - In: International journal of organizational analysis 19 (2011) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10009237538
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Trends in California viticulture
Peters, Gary L. - In: Geographical review : the journal of the American … 74 (1984) 4, pp. 455-467
Persistent link: https://www.econbiz.de/10002632957
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The grapes of conquest : race, labor, and the industrialization of California wine, 1769-1920
Ornelas-Higdon, Julia - 2023
"The Grapes of Conquest examines the origins of the wine industry at the California missions, as well as its subsequent … commercialization in nineteenth-century California under Mexican and American governance"-- …"California's wine country conjures images of pastoral vineyards and cellars lined with oak barrels. As a mainstay of …
Persistent link: https://www.econbiz.de/10014279779
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La valle del vino : un secolo di presenza italiana in California (1850-1950)
Pinna, Pietro - 2023 - Prima edizione
Persistent link: https://www.econbiz.de/10014530999
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Public hearing on improving export opportunities for California's wine industry
1988
Persistent link: https://www.econbiz.de/10000774036