Place-based marketing and regional branding strategy perspectives in the California wine industry
Year of publication: |
2010
|
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Authors: | Bruwer, Johan ; Johnson, Ray |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 1, p. 5-16
|
Subject: | Kalifornien | California | Weinbau | Wine industry | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Beziehungsmarketing | Relationship marketing | USA | United States |
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