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Optimal advertising and optima...
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Product quality
10,638
Produktqualität
10,638
Theorie
4,014
Theory
4,014
Qualität
1,930
Consumer behaviour
1,790
Konsumentenverhalten
1,790
Qualitätsmanagement
1,698
Quality management
1,634
Service quality
1,322
Dienstleistungsqualität
1,321
USA
896
United States
870
Produktdifferenzierung
869
Product differentiation
866
Deutschland
628
Preismanagement
592
Pricing strategy
592
Wettbewerb
528
Germany
515
Asymmetrische Information
503
Asymmetric information
502
Competition
501
Preis
490
Quality
471
Signalling
463
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455
Duopol
442
Duopoly
442
Innovation
440
Produktivität
411
Export
409
Kundenzufriedenheit
399
Customer satisfaction
398
Standardisierung
397
Standardization
397
Welt
383
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382
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369
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8
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1,738
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1,735
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557
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521
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521
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398
Collection of articles of several authors
222
Sammelwerk
222
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140
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100
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100
Amtsdruckschrift
91
Government document
91
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88
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68
Sammlung
68
Dissertation u.a. Prüfungsschriften
64
Aufsatzsammlung
60
Conference paper
53
Konferenzbeitrag
53
Case study
46
Fallstudie
46
Mehrbändiges Werk
15
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15
Systematic review
14
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14
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12
Forschungsbericht
11
Reprint
9
Book Part
8
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English
10,052
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1,259
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119
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33
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28
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13
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4
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Lambertini, Luca
50
Jin, Ginger Zhe
34
Verhoogen, Eric
31
Peitz, Martin
29
Viaene, Jean-Marie
29
Chen, Natalie
27
Gabszewicz, Jean Jaskold
26
Siciliani, Luigi
25
Juvenal, Luciana
24
Lutz, Stefan Heinz Hermann
23
Garella, Paolo G.
22
Shleifer, Andrei
22
Straume, Odd Rune
22
Hallak, Juan Carlos
21
Vandenbussche, Hylke
21
Bastos, Paulo
20
Grossman, Gene M.
20
Helpman, Elhanan
20
Moraga-González, José Luis
20
Bate, Roger
19
Li, Dong
19
Tampieri, Alessandro
19
Tarola, Ornella
19
Usman, Osly
19
Waldfogel, Joel
19
Khandelwal, Amit
18
Laussel, Didier
18
Manova, Kalina
18
Nagurney, Anna
18
Strausz, Roland
18
Feenstra, Robert C.
17
Vergari, Cecilia
17
Yu, Zhihong
17
Acharyya, Rajat
16
Griliches, Zvi
16
Janssen, Maarten C. W.
16
Overgaard, Per Baltzer
16
Wauthy, Xavier Yves
16
Krishna, Kala
15
Lutz, Stefan
15
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National Bureau of Economic Research
167
OECD
73
Europäische Kommission
12
Springer Fachmedien Wiesbaden
12
Organisation for Economic Co-operation and Development
8
IGI Global
7
Nomos Verlagsgesellschaft
6
FAO
5
Hochschulrektorenkonferenz
5
Iowa State University / Center for Agricultural and Rural Development
5
UNIDO
5
Vereinte Nationen / Wirtschaftskommission für Europa
5
Verlag Dr. Kovač
5
World Bank
5
European Organization for Quality Control
4
Forschungsinstitut zur Zukunft der Arbeit
4
International Chamber of Commerce
4
Centre for Educational Research and Innovation
3
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
3
Deutschland / Statistisches Bundesamt
3
Ekonomiska forskningsinstitutet <Stockholm>
3
European Centre for the Development of Vocational Training
3
Institut für Wirtschaftswissenschaften <Wien>
3
Martin-Luther-Universität Halle-Wittenberg / Sektion Pflanzenproduktion
3
Organisation for Economic Co-Operation and Development
3
Saatgutsymposium <3, 1984, Halle (Saale)>
3
Svenska Handelshögskolan <Helsinki>
3
Technische Universität Ilmenau
3
USA / General Accounting Office
3
Weltbank
3
Weltgesundheitsorganisation
3
Wilhelm-Pieck-Universität Rostock / Sektion Sozialistische Betriebswirtschaft
3
Agrarwissenschaftliches Colloquium <1981 - 1982, Hohenheim>
2
Akademia Ekonomiczna w Krakowie
2
American Marketing Association
2
Association Nutrition Demain
2
Bundesinstitut für Berufsbildung <Berlin; Bonn>
2
CPI
2
California Agricultural Experiment Station
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
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NBER working paper series
166
Working paper / National Bureau of Economic Research, Inc.
157
NBER Working Paper
148
International journal of production economics
118
International journal of production research
113
Discussion paper / Centre for Economic Policy Research
96
Economics letters
85
International journal of industrial organization
85
European journal of operational research : EJOR
75
American journal of agricultural economics
68
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
CESifo working papers
62
International journal of quality & reliability management
55
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
52
Journal of wine economics
50
The American economic review
50
International journal of productivity and quality management : IJPQM
49
The journal of industrial economics
48
Applied economics
47
Working paper
47
The Rand journal of economics
45
Journal of economics & management strategy : JEMS
44
Journal of international economics
44
Journal of political economy
44
Journal of retailing and consumer services
44
The TQM journal : the international review of organizational improvement
43
Journal of business research : JBR
41
Journal of economic behavior & organization : JEBO
41
Journal of marketing
41
Discussion paper
39
United Nations publication
39
Europäische Hochschulschriften / 5
38
Food policy : economics planning and politics of food and agriculture
36
SpringerLink / Bücher
36
Total quality management & business excellence
36
Journal of economics
35
International journal of hospitality management
32
The review of economics and statistics
32
Discussion papers / CEPR
30
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Source
All
ECONIS (ZBW)
12,546
USB Cologne (EcoSocSci)
206
EconStor
27
ArchiDok
10
BASE
5
RePEc
4
Showing
21
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30
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21
Die Magie in der Wirtschaft
Suhr, Werner
-
1956
Persistent link: https://www.econbiz.de/10000527891
Saved in:
22
Berufe in einer Werbeagentur : Berufe, Berufsbilder und Tätigkeiten in einer Werbeagentur
Troost, Hubert
-
1961
Persistent link: https://www.econbiz.de/10000528378
Saved in:
23
The history of an advertising agency : N. W. Ayer [and] Son at Work 1869-1939
Hower, Ralph Merle
-
1939
Persistent link: https://www.econbiz.de/10000390473
Saved in:
24
Fundamentals of advertising
Rowse, Edward James
;
Fish, Louis Joseph
-
1943
-
4. ed
Persistent link: https://www.econbiz.de/10000390477
Saved in:
25
Successful direct mail advertising and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
26
Die Struktur der Fachwerbung für Arzneispezialitäten
Adam, Karl Ludwig
-
1958
Persistent link: https://www.econbiz.de/10000151923
Saved in:
27
Die Werbung für Kunststoffe : unter besonderer Berücksichtigung der Kunstharze
Kaufmann, Rudolf
-
1958
Persistent link: https://www.econbiz.de/10000153699
Saved in:
28
Die Beurteilung der Werbeträger auf ihre Werbeeignung
Scheuring, Eberhard
-
1960
Persistent link: https://www.econbiz.de/10000155128
Saved in:
29
Die Gemeinschaftswerbung als aktuelle Werbeform in der Textilwirtschaft
Veit, Rainer
-
1961
Persistent link: https://www.econbiz.de/10000155768
Saved in:
30
L'établissement et le contrôle du budget de publicité
Contini, Claude
-
1961
Persistent link: https://www.econbiz.de/10000311690
Saved in:
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