Dieses essential ist eine einzigartige Zusammenstellung von Highlights der Online-Artikel aus dem Fachgebiet „Marketing + Vertrieb“ im Wissensportal Springer Professional. Die Journalisten der Springer Professional-Redaktion berichten darin über wichtige Entwicklungen der Branchen und...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

This Working Paper brings together two parallel but complementary approaches to the impact of the platform economy on working conditions and social law. The first part of the study shows that the business models of some platforms is a combination of technological disruption and social evasion....

For 22 years, the members of the World Trade Organization (WTO) have been discussing how to govern e-commerce and the data that underpins it. In 2019, some 74 (now 86) nations began to negotiate e-commerce. These talks are conducted in secret and little is known about how they are progressing....