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Just explain it simply - the financial crisis and poverty : competition for caricatures
Pätzold, Thomas (ed.) - 2010
Persistent link: https://www.econbiz.de/10011282916
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The experience of failed humor : implications for interpersonal affect regulation
Williams, Michele; Emich, Kyle J. - In: Journal of business and psychology 29 (2014) 4, pp. 651-668
Persistent link: https://www.econbiz.de/10010441701
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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Improvised marketing interventions in social media
Borah, Abhishek; Banerjee, Sourindra; Lin, Yu-Ting; … - In: Journal of marketing 84 (2020) 2, pp. 69-91
Persistent link: https://www.econbiz.de/10012176563
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Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin; Lee, Yoon-Joo - In: International journal of advertising : the review of … 38 (2019) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
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Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
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Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
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Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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Overlay ads in humorous online videos : it's a matter of timing
Vermeulen, Ivar; Droog, Ellen; Burgers, Christian - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1046-1066
Persistent link: https://www.econbiz.de/10012200366
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It is all in good humor? : examining the impact of salesperson evaluations of leader humor on salesperson job satisfaction and job stress
Guenzi, Paolo; Rangarajan, Deva; Chaker, Nawar N.; … - In: Journal of personal selling & sales management 39 (2019) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10012200895