"This book combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies for those who want to improve their understanding of the strategic role of emerging digital technologies in the success of global...

Marketing is a much-misunderstood discipline within the business world as well as amongst consumers and society. This is hardly surprising considering that marketing can appear in so many different guises. King (1985) refers to four such misinterpretations:• Thrust marketing- with its emphasis...

With demographics and internationalisation changing our classrooms, the issue of how to cater for and benefit from the resultant individual and cultural differences in learning is crucial in the development of effective pedagogies. The Internationalisation of higher education is already well...