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Pelsmacker, Patrick de
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75
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62
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53
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52
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51
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50
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48
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46
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43
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41
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33
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33
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32
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32
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32
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31
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Huh, Jisu
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Nickel, Volker
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Pflaum, Dieter
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Haufe-Lexware GmbH & Co. KG
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Advertising
Powers, John O.
- In:
The annals of the American Academy of Political and …
22
(
1903
)
3
,
pp. 58-62
Persistent link: https://www.econbiz.de/10002687105
Saved in:
2
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
4
Competitive target
advertising
and consumer data sharing
Zhao, Xia
;
Xue, Ling
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
3
,
pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
Saved in:
5
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
6
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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7
Targeted
advertising
on competing platforms
Gong, Qiang
;
Pan, Siqi
;
Yang, Huanxing
- In:
The B.E. journal of theoretical economics
19
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011974951
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8
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
9
Speaking of
advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
10
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
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