Targeting and privacy in mobile advertising
Year of publication: |
2021
|
---|---|
Authors: | Rafieian, Omid ; Yoganarasimhan, Hema |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 2, p. 193-216
|
Subject: | advertising | mobile | machine learning | targeting | behavioral targeting | privacy | auctions | regulation | public policy | Datenschutz | Data protection | Zielgruppe | Target group | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Werbung | Advertising | Auktionstheorie | Auction theory | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence |
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