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Wilkie, William L. - In: Research for Consumer Policy : Proceedings of …, (pp. 88-117). 1978

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Wilkie, William L. - 1975

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Winter, Frederick W. - In: Journal of marketing research : JMR 12 (1975) 4, pp. 390-401

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Thorelli, Hans B.; Engledow, Jack L.; McLaughlin, Francis E. - In: Journal of marketing 44 (1980) 2, pp. 9-24

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Scherf, Gerhard W. H. - In: Journal of consumer affairs : official publication of … 8 (1974) 1, pp. 61-75

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Friedman, Monroe - In: Journal of consumer affairs : official publication of … 11 (1977) 1, pp. 78-89

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Miller, John A.; Markert, Kurt; Borrie, Gordon - In: Zeitschrift für Verbraucherpolitik : ZVP 1 (1977) 1, pp. 62-76

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Nicosia, Francesco M. - In: Regulation of marketing and the public interest : …, (pp. 133-142). 1981

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Halbert, Michael H. - In: On knowing the consumer, (pp. 47-58). 1966

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Kolmer, Lee R. - In: American journal of agricultural economics 54 (1972) 5, pp. 916-921

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