How consumers use product information : an assessment of research in relation to public policy needs : report prep. for National Science Foundation, Research Application Directorate (RANN), Division of Advanced Productivity, Research and Technology
Alternative title: | How consumers use product information |
---|---|
Year of publication: |
1975
|
Authors: | Wilkie, William L. |
Institutions: | Marketing Science Institute (contributor) |
Publisher: |
Washington/D. C. : Gov. Print. Off. |
Subject: | Verbraucher | Verbraucherberatung | Vereinigte Staaten |
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