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Value theory in marketing : an...
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Vereinigte Staaten
6
Marktforschung
3
Absatz
2
Handelspersonal
2
Verbraucherschutz
2
Absatzkosten
1
Absatzpolitik
1
Absatztheorie
1
Betriebsertrag
1
Consumer behaviour
1
Dienstleistung
1
Großbritannien
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Marktpsychologie
1
Minderheit
1
Nahrungsmittelrecht
1
Pennsylvanien
1
Preismanagement
1
Pricing strategy
1
Produktgestaltung
1
Services
1
Stiftung
1
USA
1
United Kingdom
1
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1
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1
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1
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French, Warren A.
18
Beik, Leland L.
8
BEIK, LELAND L.
3
Barksdale, Hiram C.
3
Buzby, Stephen L.
3
Darden, William R.
3
Howell, Roy D.
2
Leigh, Thomas W.
2
Smith, Scott M.
2
Taher, Ahmed
2
BROWN, LYNDON O.
1
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1
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1
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1
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1
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1
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1
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1
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1
Perreault, William D.
1
Redington, John T.
1
Schroeder, Leila O.
1
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1
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1
Vitell, Scott J.
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Journal of marketing
3
MSU business topics
3
Journal of Business Research
2
Journal of business research : JBR
2
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
2
Working series in marketing research
2
European journal of marketing : EJM
1
Journal of Consumer Marketing
1
Journal of business ethics : JOBE
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Marketing management and strategy : a reader
1
Readings in basic marketing
1
Social science quarterly
1
The journal of business : B
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Views of marketing : a reader
1
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ECONIS (ZBW)
19
OLC EcoSci
3
USB Cologne (EcoSocSci)
3
RePEc
2
Other ZBW resources
1
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11
Practical segmentation : a fund raising example
BEIK, LELAND L.
-
1978
Persistent link: https://www.econbiz.de/10004727257
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12
Pricing augmented commercial services
Friedmann, Roberto
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10001046011
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13
Food labeling regulations : efforts toward full disclosure
French, Warren A.
;
Barksdale, Hiram C.
- In:
Journal of marketing
38
(
1974
)
3
,
pp. 14-19
Persistent link: https://www.econbiz.de/10002164744
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14
Package information legislation : trends and viewpoints
French, Warren A.
;
Schroeder, Leila O.
- In:
MSU business topics
20
(
1972
)
3
,
pp. 39-44
Persistent link: https://www.econbiz.de/10002164753
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15
Use of multiple discriminant analysis to improve the salesman selection process
Perreault jr., William D.
;
French, Warren A.
;
Harris …
- In:
The journal of business : B
50
(
1977
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10002624670
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16
Establishment of a minority small business training program : in retrospect
Davis, Earl F.
;
French, Warren A.
;
Kagerer, Rudolph L.
- In:
MSU business topics
21
(
1973
)
2
,
pp. 64-72
Persistent link: https://www.econbiz.de/10002068739
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17
Marketing, an area of value
Beik, Leland
;
French, Warren A.
- In:
Rivista internazionale di scienze economiche e …
23
(
1976
)
9
,
pp. 834-848
Persistent link: https://www.econbiz.de/10001893942
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18
Dimensions of salesman stereotypes and their relation to executive characteristics
Darden, William R.
;
French, Warren A.
- In:
Social science quarterly
51
(
1971
)
4
,
pp. 959-967
Persistent link: https://www.econbiz.de/10002046074
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19
Mapping market mobility : psychographic profiles and media exposure
Darden, William R.
;
French, Warren A.
;
Howell, Roy D.
- In:
Journal of business research : JBR
7
(
1979
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10002046096
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20
Response to consumerism : how change is perceived by both sides
Barksdale, Hiram C.
;
French, Warren A.
- In:
MSU business topics
23
(
1975
)
2
,
pp. 55-67
Persistent link: https://www.econbiz.de/10001877795
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