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Entrepreneurs are the cornerstone of most economies. This is not only borne out by the number of entrepreneurial businesses across the world, but also by their significant role in supporting the economy at times when the economy is at its slow. Entrepreneurs are considered to be the only...
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A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides … a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts … infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses …
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"This book addresses the strategic business practice and the role of end-users' issues within the digital economy. It emphasizes emergent and innovative aspects of design, development and implementation of digital economy initiatives, highlighting the relationship and interaction between humans...
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"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world …, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- …
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challenges and trends related to digital entrepreneurship to an audience of managers and scholars. Moreover, this volume aims to … used by established businesses to have a strategic overview of what is digital entrepreneurship through the lens of …
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