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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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Buyer attitudes and brand choice behavior
Day, George Sutherland - 1967
Persistent link: https://www.econbiz.de/10002061315
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Evaluating models of attitude structure
Day, George S. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
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Consumer buying intentions and purchase probality : an experiment in survey design
Juster, F. Thomas - 1966
Persistent link: https://www.econbiz.de/10001418399
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Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10001420075
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Electronic commerce : markets and users
Dickey, Michael H.; Piccoli, Gabriele; Ives, Blake - 2000
Persistent link: https://www.econbiz.de/10001449601
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Seminar on market modelling
1975
Persistent link: https://www.econbiz.de/10001452421
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The Great writings in marketing : selected readings together with the authors' own retrospective commentaries
Thompson, Howard Arthur (contributor) - 1976
Persistent link: https://www.econbiz.de/10001471020
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Seminar on consumer preferences and market development for farm products
1960
Persistent link: https://www.econbiz.de/10001554588