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Statistical significance and reporting test results
Rosekrans, Frank M. - In: Journal of marketing research : JMR 6 (1969) 4, pp. 451-455
Persistent link: https://www.econbiz.de/10002744334
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Equivalence on the weak and strong axioms of revealed preference without demand continuity assumption : a ʺregularity conditionʺ approach
Sakai, Yasuhiro - In: Journal of economic theory 8 (1974) 3, pp. 292-304
Persistent link: https://www.econbiz.de/10002746595
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French-English Canadian subcultural consumption differences
Schaninger, Charles M. - In: Journal of marketing 49 (1985) 2, pp. 82-92
Persistent link: https://www.econbiz.de/10002748287
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Markets and marketing : an orientation
Preston, Lee E. - 1970
Persistent link: https://www.econbiz.de/10002651650
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Conditional demand functions and the implications of separable utility
Pollak, Robert A. - In: Southern economic journal 37 (1971) 4, pp. 423-433
Persistent link: https://www.econbiz.de/10002653582
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Validity of the product life cycle
Polli, Rolando; Cook, Victor - In: The journal of business : B 42 (1969) 4, pp. 385-400
Persistent link: https://www.econbiz.de/10002656704
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Concept testing : some experimental evidence
Peterson, Robert A.; Liszt, Howard - In: Mississippi Valley journal of business and economics : … 7 (1971/72) 3, pp. 84-88
Persistent link: https://www.econbiz.de/10002663640
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Consumers' freedom of choice
Potter, Helen C.; Danner, Peter L.; Sanford, Dorothy Zerzan - In: Review of social economy : publication of the … 28 (1970) 1, pp. 62-81
Persistent link: https://www.econbiz.de/10002665332
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A comparison of linear and nonlinear evaluation process models
Pras, Bernard; Summers, John - In: Journal of marketing research : JMR 12 (1975) 3, pp. 276-281
Persistent link: https://www.econbiz.de/10002666892