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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685
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Researching shoplifting and other deviant customer behavior, using the randomized response research design
Geurts, Michael D.; Andrus, Roman R.; Reinmuth, James - In: Journal of retailing 51 (1975/1976) 4, pp. 43-48
Persistent link: https://www.econbiz.de/10002416935
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The structure of consumers' satisfaction : crossproduct comparisons
Maddox, R. Neil - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 37-53
Persistent link: https://www.econbiz.de/10002425594
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Image variation and the multi-unit retail establishment
Marcus, Burton H. - In: Journal of retailing 48 (1972/73) 2, pp. 29-43
Persistent link: https://www.econbiz.de/10002429027
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An experimental investigation of the price/quality relationship
Gardner, David M. - In: Journal of retailing 46 (1970) 3, pp. 25-41
Persistent link: https://www.econbiz.de/10002398514
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On probabilistic models of consumer search for information
Gastwirth, Joseph L. - In: The quarterly journal of economics 90 (1976) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10002400462
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Psychological classification
Lunn, J. A. - In: Analytical viewpoints in marketing management, (pp. 47-59). 1968
Persistent link: https://www.econbiz.de/10002412289
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Market segmentation by consumer perception : a case study in Mexico
González Arce, Jorge F. - 1975
Persistent link: https://www.econbiz.de/10002357908
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On the predictive value of combining cross-section and time series data in empirical demand studies
Laughhunn, Danny Joseph - 1967
Persistent link: https://www.econbiz.de/10002365964
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Multi-period consumption decision under conditions of uncertainty
Levy, Haim - In: Management science : journal of the Institute for … 22 (1976) 11, pp. 1258-1267
Persistent link: https://www.econbiz.de/10002372798