Touzani, Mourad; Zoghlami, Amira Trabelsi; Ben Yahia, Karim - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 1-11
Exchanges between Internet users have clearly increased with the proliferation of social networks. That has revalorized Consumer-to-Consumer (C2C) Websites which represent an important information source for clients. With the increase of actors in C2C markets, the reputation of the company is a...