Corporate reputation accepted as one of the strategic sources is corporate assets which add value to firm and has long-term benefits. Due to the increasing importance, in the recent years, corporate reputation has been an interesting subject for academicians along with the business world. The...

Corporate reputation (CR) is an increasingly emphasized issue in the management and organizational studies. Many research studies on the corporate reputation have revealed the impact of that issue on the informal performances of employees. The purpose of this study is to determine the...

This study investigates the relationship between corporate reputation and a firm's involvement in the least developed countries (LDCs), where the most impoverished base of the pyramid markets are located. We draw upon extant literature in corporate reputation and international business to...

This unique volume expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Based on empirical study and extensive literature review, this book presents different approaches for repairing damaged...

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate...

This paper focuses on presenting an improved model of corporate reputation measurement. This research builds on to the research conducted so far in relation to the instruments used for measuring corporate reputation. It aimed at widening the current theoretical knowledge and research on the...

The subject of this paper is focused on the instruments for the measurement of corporate reputation. Recent research of the elements which influence the success of a company shows a growing interest in intangible values. Corporate reputation itself has been identified as one of the key...

This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...

Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, stakeholder group, and reputational measure. The study presents a comprehensive overview of three...

The growing research interest into corporate reputation is explained by its potential to create, maintain and increase financial performance. Favorable corporate reputations are intangible assets that offer a strategic competitive advantage to firms, explaining the relationship between...