Chen, Jui-Kuei; Chen, I-Shuo - In: Global Journal of Business Research 3 (2009) 2, pp. 65-75
A corporation’s reputation can impact customer loyalty and behavior (Barich & Kotler, 1991; Nha & Gaston, 2001). It can also increase a firm’s competitive advantage (Hoopes et al., 2003), especially for firms in the service industry (Cretu & Brodie, 2007). More than ever before, people...