Showing 6,481 - 6,490 of 6,537
In this empirical paper, I am looking at how individuals make reputational judgement of pharmaceutical companies when they prescribe a medicine, and, how the Mediator’s scandal in France has changed rules, material practices and the institutional logic. The literature review explores first the...
Persistent link: https://www.econbiz.de/10011074408
Although it is well accepted that corporate communication has a direct impact on corporate reputation, little is known about the link between firms’ social media communication strategies and the formation of firms’ reputations in an online environment. This article contributes to this body...
Persistent link: https://www.econbiz.de/10011077910
Across four experiments, participants saw companies as capable of having ‘agentic’ mental states, such as having intentions, but incapable of having ‘experiential’ mental states, such as feeling pain. This difference in mental state ascription caused companies to elicit anger as...
Persistent link: https://www.econbiz.de/10011116189
Corporate reputation has become one of the most important intangible assets for maintaining and enhancing firms’ competitiveness in the global marketplace. Researchers have shown considerable interest in measuring the corporate reputation construct, resulting in a lack of consensus on valid...
Persistent link: https://www.econbiz.de/10011065259
This paper describes an exploratory study of corporate responsibility, corporate reputation, and stakeholder support in Norway, Sweden and Denmark—countries recognized worldwide as providing an institutional climate uniquely conducive to responsible business practice. Conducting a secondary...
Persistent link: https://www.econbiz.de/10011242112
The purpose of the study is to measure and validate the corporate reputation scale (CR) and to examine its factor structure and nomological validity in banking sector in Indian context. The data were collected from 240 customers of three selected private banks and three public banks. Exploratory...
Persistent link: https://www.econbiz.de/10011139675
A corporation’s reputation can impact customer loyalty and behavior (Barich & Kotler, 1991; Nha & Gaston, 2001). It can also increase a firm’s competitive advantage (Hoopes et al., 2003), especially for firms in the service industry (Cretu & Brodie, 2007). More than ever before, people...
Persistent link: https://www.econbiz.de/10011205688
This paper explains the importance and benefits for Libyan companies of engaging in corporate social responsibility disclosure (CSRD). Libya, as a developing country, was chosen by the researchers as it has undergone many changes over a short period of time in terms of economic, environmental...
Persistent link: https://www.econbiz.de/10011205850
Purpose – The purpose of this paper is to see whether companies that have set up company museums and archives realise the communication potential of this tool and in what terms such potential may have been actualised. Design/methodology/approach – The paper opted for an in-depth study in...
Persistent link: https://www.econbiz.de/10014851182
Purpose – The article discusses the ramifications for corporate reputation of the current concerns about consumer data privacy in order to identify potential risks and benefits for corporations in their relations with consumers and other stakeholders. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014847174