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Rational behavior and economic behavior
Katona, George - In: Marketing classics : a selection of influential articles, (pp. 91-106). 1969
Persistent link: https://www.econbiz.de/10002187543
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Rational behavior and economic behavior
Katona, George - In: The making of decisions : a reader in administrative …, (pp. 51-63). 1964
Persistent link: https://www.econbiz.de/10002187548
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Rational behavior and economic behavior
Katona, George - In: Marketing and the behavioral sciences : selected readings, (pp. 126-144). 1968
Persistent link: https://www.econbiz.de/10002187553
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Repetitiousness and variability of consumer behavior
Katona, George - In: Human relations 12 (1959) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10002187565
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[Besprechung von:] Schmölders, Günter, Hrsg.: Volkswirtschaftslehre und Psychologie. Berlin 1962
Katona, George - In: Zeitschrift für die gesamte Staatswissenschaft : ZgS 120 (1964) 1, pp. 161-163
Persistent link: https://www.econbiz.de/10002187587
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The scope and function of behavioral economics
Katona, George - In: Essays on behavioral economics : [Tab.], (pp. 1-23). 1980
Persistent link: https://www.econbiz.de/10002187592
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Some characteristics of the present-day American consumer
Katona, George - In: Cahiers économiques de Bruxelles (1966), pp. 501-510
Persistent link: https://www.econbiz.de/10002187601
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A summer of discontent
Katona, George - In: Essays on behavioral economics : [Tab.], (pp. 63-89). 1980
Persistent link: https://www.econbiz.de/10002187782
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Theory of expectations
Katona, George - In: Human behavior in economic affairs : essays in honor of …, (pp. 549-582). 1972
Persistent link: https://www.econbiz.de/10002187785
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Über das rationale Verhalten der Verbraucher
Katona, George - In: Markenartikel : das Magazin für Markenführung 27 (1965) 11, pp. 725-743
Persistent link: https://www.econbiz.de/10002187793