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The innovative communicator in the diffusion process
Baumgarten, Steven A. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 12-18
Persistent link: https://www.econbiz.de/10001881002
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Public relations : principles, cases, and problems
Canfield, Bertrand R.; Moore, H. Frazier - 1973 - 6. ed.
Persistent link: https://www.econbiz.de/10001972065
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The management of promotion : consumer behavior and demand stimulation
Brink, Edward L.; Kelly, William T. - 1963
Persistent link: https://www.econbiz.de/10001948562
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Financial advertising and public relations
Biddlecombe, Peter - 1971 - 1. publ.
Persistent link: https://www.econbiz.de/10013480687
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Verbrauch und Werbepublizistik : zum Ausnützen der Gesellschaftsdynamik durch Reklame und Public Relations
Hodel, Max Ernst - 1967
Persistent link: https://www.econbiz.de/10014529650
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The persuasion industry
1965
Persistent link: https://www.econbiz.de/10000022188
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Public motivations : die wirksamste Methode, das Interesse der Öffentlichkeit zu gewinnen
Gruber, Siegfried - 1985
Persistent link: https://www.econbiz.de/10000160235
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Managing corporate external relations : changing perspectives and responses
McGrath, Phyllis S. - 1976
Persistent link: https://www.econbiz.de/10000548417
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Action plans for public affairs : a research report from the Conference Board's Division of Management Research
McGrath, Phyllis S. - 1977
Persistent link: https://www.econbiz.de/10000552243