The management of promotion : consumer behavior and demand stimulation
Edward L. Brink; William T. Kelly
| Year of publication: |
1963
|
|---|---|
| Authors: | Brink, Edward L. ; Kelly, William T. |
| Publisher: |
Englewood Cliffs/N.J. : Prentice-Hall |
| Subject: | Absatzpolitik | Marktforschung | Verbraucher | Werbung | Absatzorganisation | Meinungspflege |
| Extent: | XIII, 417 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001948562