Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies --...

chapter 1. The BYOD revolution adapted to health information technology -- chapter 2. Making a financial case for BYOD -- chapter 3. Integrating hBYOD into performance measurement and management systems -- chapter 4. Assessment and mitigation of risks in an hBYOD environment -- chapter 5....