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Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor; Hennig-Thurau, Thorsten - 2010
Persistent link: https://www.econbiz.de/10009012488
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The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
Hennig-Thurau, Thorsten; Houston, Mark B.; Walsh, Gianfranco - In: Journal of the Academy of Marketing Science 34 (2006) 4, pp. 559-575
Persistent link: https://www.econbiz.de/10007278678
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PAPERS - German Consumer Decision-Making Styles
Walsh, Gianfranco; Mitchell, Vincent-Wayne; … - In: Journal of consumer affairs : official publication of … 35 (2001) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10006181607
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Electronic Word of Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet
Hennig-Thurau, Thorsten; Walsh, Gianfranco - In: International journal of electronic commerce : IJEC 8 (2003) 2, pp. 51-74
Persistent link: https://www.econbiz.de/10006025323
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Abhandlungen - Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung.
Walsh, Gianfranco; Hennig-Thurau, Thorsten - In: Marketing : ZFP ; journal of research and management 23 (2001) 4, pp. 223-235
Persistent link: https://www.econbiz.de/10006829761
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Customer Reactions to Emotional Labor: The Roles of Employee Acting Strategies and Customer Detection Accuracy
Groth, Markus; Hennig-Thurau, Thorsten; Walsh, Gianfranco - In: Academy of Management journal : AMJ 52 (2009) 5, pp. 958-974
Persistent link: https://www.econbiz.de/10008326314
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Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7, pp. 697-722
Persistent link: https://www.econbiz.de/10008416733
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Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 697-722
Persistent link: https://www.econbiz.de/10007901900
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Determinants of motion picture box office and profitability: an interrelationship approach
Hennig-Thurau, Thorsten; Houston, Mark; Walsh, Gianfranco - In: Review of Managerial Science 1 (2007) 1, pp. 65-92
Persistent link: https://www.econbiz.de/10008515472
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Abhandlungen - Wenn Konsumenten verwirrt sind -- Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes.
Walsh, Gianfranco; Hennig-Thurau, Thorsten - In: Marketing : ZFP ; journal of research and management 24 (2002) 2, pp. 95-110
Persistent link: https://www.econbiz.de/10006827235