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Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? : Das Beispiel Consumer Electronics
Hennig-Thurau, Thorsten - In: Die Unternehmung : Swiss journal of business research … 53 (1999) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10001373187
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VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking
Schrader, Ulf; Hennig-Thurau, Thorsten - 2009
VHB-JOURQUAL represents the official journal ranking of the German Academic Association for Business Research. Since its introduction in 2003, the ranking has become the most influential journal evaluation approach in German-speaking countries, impacting several key managerial decisions of...
Persistent link: https://www.econbiz.de/10009447475
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VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking
Schrader, Ulf; Hennig-Thurau, Thorsten - In: BuR - Business Research 2 (2009) 2, pp. 180-204
VHB-JOURQUAL represents the official journal ranking of the German Academic Association for Business Research. Since its introduction in 2003, the ranking has become the most influential journal evaluation approach in German-speaking countries, impacting several key managerial decisions of...
Persistent link: https://www.econbiz.de/10010421341
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VHB JOURQUAL
Schrader, Ulf; Hennig-Thurau, Thorsten
Ergebnisse der Umfrage des VHB zur wissenschaftlichen Qualität von Zeitschriften im Bereich der Betriebswirtschaftslehre, VHB-JOURQUAL. Insgesamt haben sich 653 Mitglieder und Habilitierende an der Umfrage beteiligt.
Persistent link: https://www.econbiz.de/10009248766
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Produktpolitik : ein kunden- und gesellschaftsorientierter Ansatz
Hansen, Ursula; Hennig-Thurau, Thorsten; Schrader, Ulf - 2001 - 3., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10004678264
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VHB-JOURQUAL2 : method, results, and implications of the German Academic Association for Business Research's journal ranking
Schrader, Ulf; Hennig-Thurau, Thorsten - In: Business research : BuR ; official open access journal … 2 (2009) 2, pp. 180-204
VHB-JOURQUAL represents the official journal ranking of the German Academic Association for Business Research. Since its introduction in 2003, the ranking has become the most influential journal evaluation approach in German-speaking countries, impacting several key managerial decisions of...
Persistent link: https://www.econbiz.de/10009958986
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VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking
Schrader, Ulf; Hennig-Thurau, Thorsten - In: BuR - Business Research 2 (2009) 2, pp. 180-204
VHB-JOURQUAL represents the official journal ranking of the German Academic Association for Business Research. Since its introduction in 2003, the ranking has become the most influential journal evaluation approach in German-speaking countries, impacting several key managerial decisions of...
Persistent link: https://www.econbiz.de/10010615525
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Identifying hidden structures in marketing's structural models through Universal Structure Modeling : an explorative Bayesian neural network complement to LISREL and PLS
Buckler, Frank; Hennig-Thurau, Thorsten - In: Marketing : journal of research and management 4 (2008) 2, pp. 47-66
Persistent link: https://www.econbiz.de/10003779042
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Das Konstrukt der Beziehungsqualität im Zeitalter des Internets - ein Vergleich von Internethandel und stationärem Einzelhandel
Bornemann, Daniel; Hennig-Thurau, Thorsten; Hansen, Ursula - In: Konsumentenvertrauen : Konzepte und Anwendungen für …, (pp. 327-340). 2006
Persistent link: https://www.econbiz.de/10003330083