Identifying hidden structures in marketing's structural models through Universal Structure Modeling : an explorative Bayesian neural network complement to LISREL and PLS
by Frank Buckler and Thorsten Hennig-Thurau
| Year of publication: |
2008
|
|---|---|
| Authors: | Buckler, Frank ; Hennig-Thurau, Thorsten |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 4.2008, 2, p. 47-66
|
| Subject: | Neuronale Netze | Neural networks | Strukturgleichungsmodell | Structural equation model | IT-gestütztes Marketing | Computer-assisted marketing | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003779042