contribution of this research is to highlight the role of gender in reciprocity research and to demonstrate the application of this …

, if so, whether this gender difference extends across national cultures. Is the difference due to nature or to nurture …‐based analysis of the effects of gender and country on responses to personally and socially unfair prices. Findings – The results … – In the USA, the gender difference in response to unfair prices suggests that different pricing tactics should be used for …

Purpose – The purpose of this study is to segment the respondents using their location, gender and age as well as their … attitude, when consumers are segmented by location, gender and age, can be used in selective marketing in the service industry … concerns and the role location, gender, and age play for marketers when considering the selective marketing concepts discussed …

Purpose – In social psychology literature, gender is often an important predictor of differential outcomes. However …, gender as it influences consumer behavior has not attracted much research interest in a retailing context. The main purpose … of this paper is to analyze associations between gender, drivers (antecedents) of store satisfaction and store …

Purpose – The purpose of this paper is to replicate and extend earlier work on product gender perceptions. Design … purchase gender‐congruent products; that individuals with a greater desire for product‐self‐congruence used products as a form … of self‐concept; that individuals reared in non‐traditional households were less focused on gender congruence; that less …

than the USA and other developed nations. It also extends the use of gender‐role attitudes, especially egalitarianism, as a …

with their gender and lifecycle stage as far as the sensory and certain behavioural aspects of the product are concerned …

Explores gender specific attitudes toward the ad and attitudes toward the brand under varying degrees of female nudity …