Gender differences in the response to unfair prices: a cross‐country analysis
Year of publication: |
2009
|
---|---|
Authors: | Maxwell, Sarah ; Lee, Sanghyun ; Anselstetter, Sabine ; Comer, Lucette B. ; Maxwell, Nicholas |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 7, p. 508-515
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Gender | Prices | National cultures | Germany | South Korea | United States of America |
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