Narrow search
Showing 71 - 80 of 137
Cover Image
Rentals, Sales, and Buybacks: Managing Secondary Distribution Channels
Purohit, Devavrat; Staelin, Richard - In: Journal of marketing research : JMR 31 (1994) 3, pp. 325-338
Persistent link: https://www.econbiz.de/10006687045
Cover Image
Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?
Boulding, William; Lee, Eunkyu; Staelin, Richard - In: Journal of marketing research : JMR 31 (1994) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10006687059
Cover Image
The Quality Double Whammy - Double your trouble or double your fun: Prior beliefs about quality can count twice when customers update these beliefs with new experiences!
Boulding, William; Kalra, Ajay; Staelin, Richard - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 463-484
Persistent link: https://www.econbiz.de/10006910698
Cover Image
Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment - To deal or not to deal, that is the question
Kim, Sang Yong; Staelin, Richard - In: Marketing science : the marketing journal of the … 18 (1999) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10006914059
Cover Image
Last Reflections of the Editor
Staelin, Richard - In: Marketing science : the marketing journal of the … 17 (1998) 4, pp. 297-300
Persistent link: https://www.econbiz.de/10006916236
Cover Image
Editorial: A Discussion of Bait and Switch -
Staelin, Richard - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 271-272
Persistent link: https://www.econbiz.de/10006916290
Cover Image
Vertical Strategic Interaction: Implications for Channel Pricing Strategy
Lee, Eunkyu; Staelin, Richard - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10006921944
Cover Image
A Look on the Cost Side: Market Share and the Competitive Environment
Boulding, William; Staelin, Richard - In: Marketing science : the marketing journal of the … 12 (1993) 2, pp. 144-166
Persistent link: https://www.econbiz.de/10006949307
Cover Image
F: INFORMATION COMMERCE & TECHNOLOGY - The success of marketing management support systems Fd:140
Wierenga, Berend; Bruggen, Gerrit H.Van; Staelin, Richard - In: Operations research, Management science : OR MS ; the … 40 (2000) 6, pp. 687-690
Persistent link: https://www.econbiz.de/10006514393
Cover Image
Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms?
Amaldoss, Wilfred; Staelin, Richard - In: Management science : journal of the Institute for … 56 (2010) 2, pp. 302-318
Persistent link: https://www.econbiz.de/10008380622