Das Handbuch gibt als erstes deutschsprachiges Werk einen systematischen Überblick über das gesamte Forschungsfeld ?Werbung? aus kommunikationswissenschaftlicher Perspektive. Als dezidiertes Forschungshandbuch bietet es Interessierten, Forschenden und fortgeschrittenen Studierenden der...

Media technologies have evolved over time, competing with one another. Media are socially important agents rather than mere technological objects as they penetrate deeply into people's lives. For example, TV has been leading the mass communication age for a long time since the emergence of...

We conceptualize the roots of cognitive, linguistic, and communicative theories of institutions and outline the promise and potential of a stronger communication focus for institutional theory. In particular, we outline a theoretical approach that puts communication at the heart of theories of...