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Broadening the concept of mark...
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Kotler, Philip
491
Levy, Sidney J.
67
Armstrong, Gary
48
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
18
Pförtsch, Waldemar A.
16
Setiawan, Iwan
14
Andreasen, Alan R.
12
Bliemel, Friedhelm
9
Sponholz, Uwe
9
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8
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7
Fahey, Liam
7
Opresnik, Marc Oliver
7
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6
Haas, Maximilian
6
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6
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5
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5
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5
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Harris, Lloyd C.
5
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Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
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4
Caslione, John A.
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Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
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4
Maesincee, Suvit
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Journal of marketing
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12
Legends in marketing
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Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
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5
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4
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4
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4
Journal of creating value
4
Journal of historical research in marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
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3
Journal of Business Strategy
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3
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The evolution of nonprofit marketing
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Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Dimensions of consumer behavior
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
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Handbook of qualitative research methods in marketing
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
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Journal of Consumer Marketing
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Journal of Historical Research in Marketing
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2
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ECONIS (ZBW)
350
USB Cologne (EcoSocSci)
136
OLC EcoSci
38
Other ZBW resources
16
RePEc
13
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1
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
2
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717430
Saved in:
3
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
4
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
5
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
;
Laczniak, Gene R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
Saved in:
6
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
- In:
Readings in basic marketing
,
(pp. 25-35)
.
1978
Persistent link: https://www.econbiz.de/10002238925
Saved in:
7
Buying is marketing too!
Kotler, Philip
;
Levy, Sidney J.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 54-59
Persistent link: https://www.econbiz.de/10002238934
Saved in:
8
Demarketing, yes, demarketing
Kotler, Philip
;
Levy, Sidney J.
- In:
Harvard business review : HBR
49
(
1971
)
6
,
pp. 74-80
Persistent link: https://www.econbiz.de/10002239090
Saved in:
9
Beyond marketing : the furthering concept
Levy, Sidney J.
;
Kotler, Philip
- In:
California management review
12
(
1969
)
2
,
pp. 67-73
Persistent link: https://www.econbiz.de/10002376433
Saved in:
10
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002376546
Saved in:
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