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A guide to gathering expert estimat : the treatment of unscientific data

Kotler, Philip - In: Business horizons 13 (1970) 5, pp. 79-80

Persistent link: https://www.econbiz.de/10003607073

Marketing and management science in public sector applications

Kotler, Philip - In: Proceedings of the ... international meeting of the … 20 (1973) 2, pp. 714-721

Persistent link: https://www.econbiz.de/10003607082

Megamarketing

Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39

Persistent link: https://www.econbiz.de/10003607094

New mathematics for marketing planning

Kotler, Philip - In: New ideas for successful marketing : [National …, (pp. 507-528). 1966

Persistent link: https://www.econbiz.de/10003607101

Peter Drucker: the grandfather of modern marketing

Kotler, Philip - In: Peter F. Drucker's next management : new institutions, …, (pp. 123-134). 2010

Persistent link: https://www.econbiz.de/10003965068

Reinventing marketing to manage the environmental imperative

Kotler, Philip - In: Journal of marketing 75 (2011) 4, pp. 132-135

Persistent link: https://www.econbiz.de/10009270894

Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip - 2003

Advertising -- Brands -- Business-to-business marketing -- Change -- Communication and promotion -- Companies -- Competitive advantage -- Competitors -- Consultants -- Corporate branding -- Creativity -- Customer needs -- Customer orientation -- Customer relationship management (CRM) --...