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Harvesting strategies for weak products
Kotler, Philip - In: Business horizons 21 (1978) 4, pp. 15-22
Persistent link: https://www.econbiz.de/10002239300
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Harvesting strategies for weak products
Kotler, Philip - In: Strategic marketing : planning, implementation, and control, (pp. 422-431). 1984
Persistent link: https://www.econbiz.de/10002239315
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The major tasks of marketing management
Kotler, Philip - In: Journal of marketing 37 (1973) 4, pp. 42-49
Persistent link: https://www.econbiz.de/10002239538
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Marketing during periods of shortage
Kotler, Philip - In: Journal of marketing 38 (1974) 3, pp. 20-29
Persistent link: https://www.econbiz.de/10002239725
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Marketing für den öffentlichen Bereich : Ansatzpunkte, Instrumente und Anwendungsbeispiele
Kotler, Philip - In: Die Betriebswirtschaft : DBW 39 (1979) 3, pp. 421-430
Persistent link: https://www.econbiz.de/10002239745
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Marketing mix decisions for new products
Kotler, Philip - In: Journal of marketing research : JMR 1 (1964) 1, pp. 43-49
Persistent link: https://www.econbiz.de/10002239801
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Marketing mix decisions for new products
Kotler, Philip - In: Corporate strategy and product innovation, (pp. 337-347). 1976
Persistent link: https://www.econbiz.de/10002239820
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Marketing mix decisions for new products
Kotler, Philip - In: Marketing management and the decision sciences: theory …, (pp. 387-401). 1971
Persistent link: https://www.econbiz.de/10002239828
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Marketingʹs drive to maturity
Kotler, Philip - In: Changing marketing strategies in a new economy, (pp. 43-63). 1977
Persistent link: https://www.econbiz.de/10002239870
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Operations research and model building in marketing
Kotler, Philip - In: Computer innovations in marketing, (pp. 10-31). 1970
Persistent link: https://www.econbiz.de/10002239877