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Packaging in top-level planning
Lippincott, J. Gordon; Margulies, Walter P. - In: Harvard business review : HBR 34 (1956) 5, pp. 46-54
Persistent link: https://www.econbiz.de/10002378560
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Transportation advertising 1940-1948
Lackey jr., James Benton - 1950
Persistent link: https://www.econbiz.de/10002341174
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A model for predictive measurements of advertising effectiveness
Lavidge, Robert J.; Steiner, Gary A. - In: Journal of marketing 25 (1961) 6, pp. 59-62
Persistent link: https://www.econbiz.de/10002353178
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How to evaluate advertisingʹs contribution
Freeman, Cyril - In: Harvard business review : HBR 40 (1962) 4, pp. 137-148
Persistent link: https://www.econbiz.de/10002203185
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Der Konsument under den Werbern : Beitrag zur Mythologie der freien Marktwirtschaft
Franck, Sebastian - In: Gewerkschaftliche Monatshefte 12 (1961) 5, pp. 275-279
Persistent link: https://www.econbiz.de/10002203523
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An attempt to answer the question, does advertising pay?
Kent, A. J.; Nuttall, C. - In: The incorporated statistician : the journal of the … 10 (1960) 1, pp. 29-35
Persistent link: https://www.econbiz.de/10002208622
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Nationale reklameomkostninger i international belysning
Kjaer-Hansen, Max - In: Det Danske marked : organ for Instituttet for … 18 (1959) 1, pp. 31-34
Persistent link: https://www.econbiz.de/10002211678
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Reklameforbruget i Danmark 1958
Kjaer-Hansen, Max - In: Det Danske marked : organ for Instituttet for … 19 (1960) 2, pp. 93-95
Persistent link: https://www.econbiz.de/10002211718