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Marketingtheorie
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Tadajewski, Mark
77
Hunt, Shelby D.
52
Sheth, Jagdish N.
50
Kotler, Philip
46
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
21
Grönroos, Christian
20
Homburg, Christian
20
Kuß, Alfred
20
Saren, Michael
20
Bruhn, Manfred
18
Keller, Kevin Lane
16
Meffert, Heribert
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Green, Paul E.
13
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Bagozzi, Richard P.
11
Dixon, Donald F.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Shapiro, Stanley J.
11
Stremersch, Stefan
11
Wensley, Robin
11
Wierenga, Berend
11
Wind, Yoram
11
Wooliscroft, Ben
11
Baker, Michael John
10
Dichtl, Erwin
10
Franses, Philip Hans
10
Hauser, John R.
10
Lazer, William
10
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American Marketing Association
41
Springer Fachmedien Wiesbaden
8
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Edward Elgar Publishing
6
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5
Duncker & Humblot
4
European Society for Opinion and Marketing Research
4
Academy of Marketing
3
European Marketing Academy
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
University of Colorado Boulder / Business Research Division
2
Universität St. Gallen / Institut für Marketing und Handel
2
Vertriebsleiter-Konferenz der europäischen Industrie
2
1. Congresso internazionale sulla distribuzione = 1. International Distribution Congress, Milano, 7-10 ottobre 1956
1
10. Journée d'études de la distribution, organ, le 19.XI.1955
1
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academia de Studii Economice
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
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Journal of historical research in marketing
86
Marketing theory
83
SpringerLink / Bücher
72
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
52
Journal of marketing
41
Legends in marketing
40
Journal of business research : JBR
39
European journal of marketing : EJM
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing : ZFP ; journal of research and management
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
26
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Journal of business economics : JBE
21
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
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Source
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ECONIS (ZBW)
3,550
USB Cologne (EcoSocSci)
49
Showing
31
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40
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31
An introduction to marketing
Smallbone, Douglas W.
-
1968
Persistent link: https://www.econbiz.de/10000567571
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32
Unternehmenspolitik
Mellerowicz, Konrad
-
1963
Persistent link: https://www.econbiz.de/10000098688
Saved in:
33
Grundlagen und Technik des Vertriebes
Koch, Waldemar
-
1958
-
2. Aufl
Persistent link: https://www.econbiz.de/10000104581
Saved in:
34
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1975
-
4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194
Saved in:
35
Soviet economic controversies : the emerging marketing concept and changes in planning, 1960 - 1965
Felker, Jere
-
1966
Persistent link: https://www.econbiz.de/10000024500
Saved in:
36
Grundfragen der Abstimmung von Materialbeschaffung, Fertigung und Vertrieb als Problem der laufenden Betriebspolitik in Industriebetrieben : unter besonderer Berücksichtigung des G...
Schwarz, Horst
-
1959
Persistent link: https://www.econbiz.de/10000033410
Saved in:
37
Die Informationsfunktion des Produkts
Ellinger, Theodor
- In:
Produktionstheorie und Produktionsplanung : Karl Hax …
,
(pp. 257-336)
.
1966
Persistent link: https://www.econbiz.de/10002110985
Saved in:
38
Der Ingenieur im industriellen Vertrieb
Endter, Johannes-Georg
- In:
Industrielle Organisation : Zeitschrift für …
34
(
1965
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10002117249
Saved in:
39
Unternehmerische Entscheidungen im Absatzbereich
In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
18
(
1966
)
12
,
pp. 759-785
Persistent link: https://www.econbiz.de/10003315590
Saved in:
40
Stanley's party gets rough
In:
Fortune
49
(
1954
)
2
,
pp. 119
Persistent link: https://www.econbiz.de/10003318488
Saved in:
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