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Museum, marketing a non-profit, the challenges and opportunities from demand management
Bhadury, Subrato - In: 21st century business practices : the evolving trends …, (pp. 149-156). 2008
Persistent link: https://www.econbiz.de/10003846713
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Preference heterogeneity in relation to museum services
Colombino, Ugo; Nese, Annamaria - In: Tourism economics : the business and finance of tourism … 15 (2009) 2, pp. 381-395
Persistent link: https://www.econbiz.de/10003847507
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Art museum attendance, public funding, and the business cycle
Skinner, Sarah J.; Ekelund, Robert B.; Jackson, John D. - In: The American journal of economics and sociology 68 (2009) 2, pp. 491-516
Persistent link: https://www.econbiz.de/10003848883
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Towards a vibrant automotive museum : an entrepreneurial approach
Baker, Jace; McInturff, Patrick S. - In: International journal of management & enterprise … 7 (2009) 2, pp. 142-162
Persistent link: https://www.econbiz.de/10003884707
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Generating emotions through cultural activities in museums
Camarero-Izquierdo, Carmen; Garrido Samaniego, María José - In: International review on public and nonprofit marketing … 6 (2009) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10003889859
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Brand orientation of museums : model and empirical results
Baumgarth, Carsten - In: International journal of arts management 11 (2008/09) 3, pp. 30-45
Persistent link: https://www.econbiz.de/10003867545
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"I'd rather play than look at statues" : the experiences of children with art works and interactive devices at an art exhibition
Debenedetti, Stephane; Caro, Florence; Krebs, Anne - In: International journal of arts management 11 (2008/09) 3, pp. 46-58
Persistent link: https://www.econbiz.de/10003867550
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The Renaissance of the Royal Ontario Museum : architecture meets experiential marketing
Turi, Annick; Brunet, Johanne - In: International journal of arts management 11 (2008/09) 3, pp. 74-82
Persistent link: https://www.econbiz.de/10003867554
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Understanding the museum image formation press : a comparison of residents and tourists
Gil, Sergio Moreno; Ritchie, J. R. Brent - In: Journal of travel research : a quarterly publication of … 47 (2009) 4, pp. 480-493
Persistent link: https://www.econbiz.de/10003872073
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Creating sustainable practice in a museum context : adopting service-centricity in non-profit museums
Alcaraz, Celeste; Hume, Margee; Sullivan Mort, Gillian - In: Australasian marketing journal 17 (2009) 4, pp. 219-225
Persistent link: https://www.econbiz.de/10003901766