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Histories, tourism and museums : re-making Singapore
Ooi, Can Seng - In: Heritage tourism in Southeast Asia, (pp. 83-102). 2010
Persistent link: https://www.econbiz.de/10008908134
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Outdoor ethnographic museums, tourism and nation building in Southeast Asia
Hitchcock, Michael; Stanley, Nick - In: Heritage tourism in Southeast Asia, (pp. 72-82). 2010
Persistent link: https://www.econbiz.de/10008908135
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The role of the museum shop in extending the visitor experience
Kent, Anthony - In: International journal of nonprofit and voluntary sector … 15 (2010) 1, pp. 67-77
Persistent link: https://www.econbiz.de/10003947676
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A conceptual model for public relations in museums
Gürel, Eda; Kavak, Bahtışen - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
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Das Spannungsfeld zwischen Selbst- und Fremdbild : Inszenierung am Beispiel des Touriseums in Meran
Zehrer, Anita; Abfalter, Dagmar; Grabmüller, Alice - In: Wettbewerbsvorteil Kulturtourismus : innovative …, (pp. 221-237). 2010
Persistent link: https://www.econbiz.de/10003951527
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Museums, consumers, and on-site experiences
Mencarelli, Rémi; Marteaux, Séverine; Pulh, Mathilde - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 330-348
Persistent link: https://www.econbiz.de/10003989432
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Selbstdarstellung und Marketing technischer Museen
Blass, Tobias - In: Aufgabendefinition, Selbstdarstellung und Marketing von …, (pp. 46-79). 2010
Persistent link: https://www.econbiz.de/10003992312
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Pay as you go : a new proposal for museum pricing
Frey, Bruno S.; Steiner, Lasse - 2010
goals. The classical ones are entry prices and free entry. The museum club solution or exit donations allow for various …, which are charged according to the time spent in a museum. This scheme has a number of notable advantages, in particular the …
Persistent link: https://www.econbiz.de/10003997593
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Museums' communication in small- and medium-sized cities
Capriotti, Paul - In: Corporate communications : an international journal 15 (2010) 3, pp. 281-298
Persistent link: https://www.econbiz.de/10008648819
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From iconic business leader to Russian icon museum founder : bridging business and the arts across cultures
Puffer, Sheila M.; Banalieva, Elitsa R. - In: Thunderbird international business review 52 (2010) 6, pp. 617-631
Persistent link: https://www.econbiz.de/10008735725